Female 100%

Average age 18

Still Studying 95%

Into pop and RnB. Favourite radio station: Kiss 101

Like to keep up to date:

·         95% are passionate about music

·         82% keep up to date with the latest charts

·         42% like to party on a Saturday

Big Spenders

·         £60 per month spent on CDs

Collection

·         412 CDs in collection

Loyal – average reader has been reading loud for 3 years

Average time spent reading issue 1hour 25 mins

Total Spent on

CDs £10.5 million

Concert/Live events £5.4 million

Downloads £2.3 million

Massive spending power

On average

Buy 6 CD albums per month

Download 9 albums per month