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Mizz magazine front cover

Mission Statement

ECH's new project loud is a new young womens music magazine. It provides fresh daily content to readers and features photo shoots with some of today's top artists.
Loud is aimed at the girly girl age group of 16 - 24 years. Loud's readers combine music with fashion, they have a real sense of style.
Loud contains all the elements that give the latest gossip on whos topping the charts. It contains reviews and interviews on the artists that are hot right now and gives all the latest celeb trends.
Louds role in it's readers lives is to inspire and entertain.
The first issue arrived on shelves on 17th of December (January Issue)

Female 100%

Average age 18

Still Studying 95%

Into pop and RnB. Favourite radio station: Kiss 101

Like to keep up to date:

·         95% are passionate about music

·         82% keep up to date with the latest charts

·         42% like to party on a Saturday

Big Spenders

·         £60 per month spent on CDs

Collection

·         412 CDs in collection

Loyal – average reader has been reading loud for 3 years

Average time spent reading issue 1hour 25 mins

Total Spent on

CDs £10.5 million

Concert/Live events £5.4 million

Downloads £2.3 million

Massive spending power

On average

Buy 6 CD albums per month

Download 9 albums per month

Music Fan Profile

Pop Pixie

Age 15 – 20

What is she wearing? Worn wash skin tight jeans, baby pink tee, crystals, stilettos, bleach blonde hair, pooch in hand.

Listening to all the latest big tunes, Cheryl Cole, Rihanna, Nicki Minaj, all the girly soundtracks. Secretly fancies Usher.

Wants to be the sixth member of the Saturdays!

Find her at all the weekend parties, dancing like no ones watching!

Results of questionnaire

For my questionnaire I asked all females as my music magazine is female based. I asked a number of ten students aged 16 - 17.
These were my results:
Pop was the most popular music magazine voted for with 8/10 students voting for it.
10/10 students voted for £1.99 - £2.99 for being how much they would pay for a music magazine.
Loud was the most popular masthead with 7/10 students voting for it.
The hottest chart gossip was voted most popular slogan and the most popular selline was The hottest faces of pop inside.
8/10 students voted for music charts as the story they would be most interested in reading and 8/10 students voted for a solo artist as most preffered main image.
And lastly a full 10/10 voted for monthly as when they would prefer the magazine to be issued.

My Questionnaire

Music Magazine Front Cover Market Research Questionnaire

1.                 Which gender are you?

·        Male

·        Female

2.                 How old are you?

·        16 – 17

·        18+

3.                 What type of music magazine would you be most interested in reading?

·        Rock

·        Pop

·        RnB

·        Dance

·        Indie

4.                 How much would you pay for a music magazine?

·        £1

·        £1.99 - £2.9

·        £2.99 or more

5.                 Which of the following mastheads do you prefer?

·        Loud

·        Boom

·        Sound

·        Shout

·        Duet

6.                 Which of the following slogans would you prefer?

·        Big news on Big stars!

·        The hottest chart gossip

·        Who will be next to top the charts?!

·        The I pod must haves

7.                 Please state which of the following sell lines you prefer

·        All the juicy gossip revealed on page 68!

·        The hottest faces of pop inside!

·        Guess who’s back! See page 36

·        Look who’s at the top! Page 28

8.                 Please state which of the following stories you would be most interested in reading about in the music magazine

·        Music charts

·        Celebrity gossip

·        Live concerts

·        Brand new artists

·        Which artists are smashing the charts this week

9.                 Which of the following images would you prefer to see as the main image on the front cover of a music magazine?

·        A solo artist

·        Several artists

·        A band

·        Other. Please state.

10.             When would you prefer a music magazine to be issued?

·        Weekly

·        Monthly